Our challenge was to make Better Bakery’s handmade sandwiches stand out among the crowded competition in the freezer aisle. To do so, we introduced hand-drawn elements inspired by a traditional deli chalkboard, giving the package an old-fashioned, artisanal feel that also informed a new logo.

With this new artisanal look that spoke to Better Bakery’s craftsmanship, we took their packaging from generic to exceptional. The real ingredients and nutritional benefits pop thanks to unique hand lettering and chalkboard illustrations that wrap around the entire package.